About Interwebs Ltd.

Empowering startups on their journey to success


We are purebred online entrepreneurs, with a zest for startups, innovation, and creativity. We believe in challenging the status quo, experimenting, innovating, and thinking outside of the box, combining it with data-driven decision-making.


Our expertise allows us to test business ideas and strategies efficiently and economically, identifying when and how to upscale proven strategies.

About InterWebs

Founded by Christian and Wilhelm in 2010, the agency has evolved and grown over the years. Initially rooted in Germany, as Smart Internet Solutions UG.


In 2019, we moved to Sofia, Bulgaria and found our new agency InterWebs Ltd. Here, we marry the esteemed German work ethic with the cost advantages of Bulgaria.


Our team comprises dedicated employees and seasoned freelancers, each playing a pivotal role in our service offering.


Wilhelm Laubach:

A Google Ads enthusiast and entrepreneur at heart, Wilhelm (Will) is the epitome of creativity, and innovation. He possesses the rare ability to empathize with target audiences and customers. This allows him to perceive the entire process—from targeting, viewing ads, to landing on a page—from a customer’s viewpoint. He pinpoints potential ambiguities or objections with ease.
Christian Ruehringer

Christian Rühringer:

A maestro in crafting powerful, scalable, flexible, and secure tech products. Christian has been steering and nurturing countless projects and startups since 2005. He and his team have designed and launched a myriad of websites, SaaS platforms, and online shops.

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