Here’s a top-rated Google Ads (Adwords) course on Udemy that delves into advanced strategies and techniques:

Advanced Google Ads Training: Master Strategies & Techniques:

This course, developed over 13 years by industry veteran Mark Meyerson, provides in-depth training in Google Ads techniques. With 15 modules, 69 videos, and over 6 hours of content, you’ll learn how to:

• Set up Google Ads Campaign Experiments effectively.
• Access Google Ads tools for forecasting performance.
• Optimize budgets using regression formulas.Move beyond A/B ad testing to test concept-based strategies.
• Improve geotargeting for local businesses.Interpret the Paid & Organic Report for better decision-making.Utilize Dynamic Ad Customizers for personalized ads.
• Improve geotargeting for local businesses.Interpret the Paid & Organic Report for better decision-making.
• Utilize Dynamic Ad Customizers for personalized ads.
• Combine Google Analytics with Google Ads for deeper insights.
• Implement Machine Learning features within Google Ads.
• Develop a multi-funnel remarketing strategy for GDN and search campaigns.

More Courses

Here’s a detailed list of advanced Google Ads courses, formatted similarly to the previous output for consistency and ease of comparison:

1. Google Ads Mastery – Data Driven

• Provider: Data Driven
• URL: Data Driven
• Description: Led by Jeff Sauer, a PPC expert recognized by PPC Hero, this course focuses on finding low-cost keyword opportunities and teaching advanced conversion optimization techniques. With over 17,000 students trained, it offers practical insights into maximizing ad budgets and increasing conversions.
• Cost: $299
• Duration: 15 hours of content across 8 modules and 65 lessons
• Level: Advanced
• Certification: Not specified
• Pros: Expert instruction, focuses on real-world PPC strategies and cost-effectiveness.
• Cons: Higher cost compared to some other options【14†source】.

1. CXL – Google Ads – Maximization

• Provider: CXL Institute
• URL: CXL Institute
• Description: Known for training staff from world-leading brands, this course offers advanced techniques to create, refine, and convert PPC audiences. It’s designed to help you build higher converting audiences with practical, focused strategies.
• Cost: ~$290/month (with a $1 seven-day free trial)
• Duration: 6 hours
• Level: Advanced
• Certification: Not specified
• Pros: Advanced audience targeting techniques, practical and focused training.
• Cons: Monthly subscription model may not be ideal for all learners【14†source】.

1. Google Ads Advanced Course – Loves Data

• Provider: Loves Data
• URL: Loves Data – Google Ads Advanced
• Description: This comprehensive course covers advanced campaign management across Search, Display, Mobile, Video, and Shopping campaigns. Taught by Benjamin Mangold, with over 15 years of experience, it delves into optimization, ad testing, and advanced targeting techniques to improve results and campaign performance.
• Cost: $675 or 4 payments of $185/month
• Duration: Self-paced with over 100 lessons
• Level: Advanced
• Certification: Course certificate upon completion
• Pros: Comprehensive coverage of all Google Ads campaign types, practical exercises, and lifetime access.
• Cons: Higher upfront cost, but offers a payment plan【15†source】.

Each of these courses provides a unique angle on advanced Google Ads training, from practical PPC optimization and audience targeting strategies to comprehensive campaign management. Depending on your specific needs, budget, and learning preferences, one of these courses might be the perfect fit to elevate your Google Ads expertise.