Guide to Generating Leads With Google Local Service Ads | Udemy
Local Services by Google Course Summary
Objective: This course is designed for local business owners and marketers who aim to leverage Google’s Local Services ads for generating highly targeted leads.
Key Benefits:
- High Visibility: Gain top placement in Google search results, appearing before standard ads, local map listings, and organic search results.
- Comprehensive Strategy: Enhance your marketing efforts by integrating Local Services ads with Google Ads, SEO, and Google My Business for a dominating presence on Google’s first page.
What You’ll Learn:
- Understanding Local Services Ads: Discover what these ads are and their significance for local businesses.
- Ad Ranking Factors: Learn how these ads are ranked and how to appear prominently in search engine results pages (SERPs).
- Eligibility and Setup: Guidance on which businesses can participate and how to set up your Local Services ad account.
- Google Guarantee Badge: How to obtain this badge for your account to build trust with potential customers.
- Voice Search Visibility: Strategies to ensure your ads are found through voice searches.
Who Should Enroll:
- Local Business Owners: Those looking to boost lead generation through highly targeted local ads.
- Marketers: Professionals serving local businesses who want to enhance their client’s lead generation strategies.
Course Outcome:
Participants will gain a deep understanding of Google Local Services and learn how to effectively set up, manage, and optimize their accounts for increased ad rankings and visibility, ultimately leading to more leads and hires.
