Google Ads ad is not displayed

Google Ads ad is not displayed

If your ads are not displayed, there may be several reasons for this. Here are some possible causes and steps you can take to solve the problem yourself:

1. checking the display status
First, you should check the status of your ad in your Google Ads account. If the ad is marked “rejected” or “suspended”, you will usually receive an explanation for the rejection or suspension.

2. budget and bid settings
Make sure that your daily budget is not exhausted and that your bids are high enough to compete with other advertisers. If the budget is too low or your bid is not competitive, this can lead to your ads not being delivered.

3. verification of payment information
If there are problems with the payment information, e.g. an expired credit card or a failed payment, your ads will not be displayed. So check that your payment methods are valid and that you have sufficient credit.

4. target group and location settings
Check your target group and location settings. If your target group is too narrowly defined or your location does not correspond to the places where you want to advertise, this can prevent your ads from being delivered.

5. keyword problems
It is possible that your keywords have too low a search volume or are blocked by negative keywords. Check your keywords and remove or replace those that are not performing.

6. quality factor
A low quality factor can also affect ad delivery. Improve the relevance of your ads, increase the click-through rate and optimize the landing pages to increase the quality factor.

7. advertising authorization
Sometimes advertising approval is delayed or not granted due to breaches of guidelines. Check the Google Ads guidelines and adjust your ads accordingly.

8. planned advertisements
If your ads are scheduled, make sure they are not scheduled for a time in the future or for low traffic times.

What you can do:

  • Check the status of the ad in the “Ads & Extensions” section of your Google Ads account.
  • Increase your daily budget or adjust your bids.
  • Update your payment information if necessary.
  • Expand your target group or customize your location settings.
  • Revise your keywords and remove negative keywords that could block relevant search queries.
  • Improve the relevance of your ads and landing pages.
  • Adapt your ads to the Google Ads guidelines and submit them for reconsideration.
  • Check your planned advertising times and adjust them if necessary.

If these steps do not solve the problem, I recommend contacting Google Ads support for further assistance. As an expert in Google Ads, I am of course also available to help you personally and optimize your campaigns.

Feel free to contact me so that we can improve your advertising strategy together and place your ads successfully.

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