What are long-tail keywords?
Long-tail keywords are search queries that are longer and more specific than common, broader keywords. While they usually get less search traffic, they often have higher conversion value because they’re more specific. For instance, instead of “shoes”, a long-tail version might be “women’s red leather running shoes”.
Why it is good to add long-tail keywords:
- Less Competition: They are typically less competitive than shorter, more generic keywords, which often means a lower cost-per-click (CPC) in paid search campaigns.
- Higher Conversion Rates: Users who search using long-tail keywords are often further along in the buying cycle, so they’re more likely to convert.
- Specific Targeting: They allow advertisers to target users more precisely, which can lead to more relevant ad placements and landing page experiences.
- Budget-Friendly: For startups, especially, the lower competition usually translates to more budget-efficient campaigns.
- Improved Quality Score: More relevant ads and landing pages often result in a better Google Ads Quality Score, which can lower CPC and improve ad positions.
How to find long-tail keywords:
- Google’s “Searches Related to” Feature: At the bottom of search results, Google provides related search terms which can offer insights into long-tail variations.
- Google Autocomplete: As you type into the Google search bar, it suggests possible search terms. These suggestions can be a goldmine for long-tail keyword ideas.
- Use Tools: Platforms like SEMrush, Ahrefs, Ubersuggest, or the Google Keyword Planner can provide a wealth of long-tail keyword suggestions based on your seed keywords.
- Analyze Your Website’s Analytics, Search Console, and Google Ads statistics: Your own site analytics might reveal long-tail queries users have employed to find your site.
- Customer Feedback: Often, the language your customers use in feedback or queries can highlight potential long-tail opportunities.
What else you should know:
- Volume vs. Value: Even though long-tail keywords often have less search volume individually, collectively they can make up a significant portion of a website’s search traffic and conversions.
- Content Strategy: Long-tail keywords are excellent for content marketing strategies. You can create specific content around these keywords, providing detailed answers or solutions to these very specific queries.
- Stay Updated: The popularity and relevance of long-tail keywords can change over time. Regularly updating and checking your keyword list can ensure you’re always targeting the most relevant and valuable terms.
- Integration with Other Platforms: If you find success with specific long-tail keywords in Google Ads, consider integrating them into other marketing efforts, such as SEO, content marketing, or social media campaigns.