What are long-tail keywords?

Long-tail keywords are search queries that are longer and more specific than common, broader keywords. While they usually get less search traffic, they often have higher conversion value because they’re more specific. For instance, instead of “shoes”, a long-tail version might be “women’s red leather running shoes”.

Why it is good to add long-tail keywords:

How to find long-tail keywords:

What else you should know:

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