Google Tag Manager (GTM) Training Course – From Zero to Hero | Udemy
Google Tag Manager Course Summary
Objective: This course teaches Google Tag Manager (GTM) from basics to advanced, including GA4 integration. Designed for those new to GTM or seeking to enhance their skills.
Highlights:
- Learn GTM setup, interface, and Google Analytics integration.
- Master tracking for page views, button clicks, external links, and more.
- Explore Data Layers, conversion tracking, and advanced GTM features.
- Course includes updated GA4 examples and is responsive to student requests.
Instructor: Anil Batra
- Over 15 years in Digital Marketing and Analytics.
- Experienced instructor with a background in engineering and an MBA.
The Most In-Depth Google Tag Manager (GTM) Course for 2024 | Udemy
Google Tag Manager Course Overview
Objective: Dive into Google Tag Manager (GTM) from basics to advanced applications, including over 21 practical examples for hands-on learning. By the course’s end, students will be proficient in GTM, able to craft and implement custom tags independently.
Course Highlights:
- Comprehensive GTM introduction, setup, and application across various platforms (WordPress, Shopify, etc.).
- Explore tags, variables, triggers, and best practices within GTM.
- Detailed instructions on setting up essential tracking tags (e.g., GA4, Facebook Pixel) and verifying their functionality.
- Advanced tracking techniques, including custom events, scroll tracking, and conversion tracking.
- Designed for eCommerce store owners and marketers seeking to enhance their tracking capabilities without extensive IT involvement.
Key Benefits:
- Gain full control over marketing tool setup and experimentation.
- Personalized support and lifetime course access with a 30-day money-back guarantee.
Ideal for:
- New eCommerce store owners and marketers aiming to master GTM for improved control and efficiency in marketing experiments.
