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High cost per click (CPC)

High costs per click (CPC) with Google Ads can quickly eat up your advertising budget and affect the profitability of your campaigns. Here are some reasons why you may be experiencing a high CPC and steps you can take to lower the cost: 1. highly competitive keywords:Certain keywords can be more expensive due to high competition. 2. low quality factor:A low quality score can lead to higher CPCs, as Google evaluates ad relevance and user

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Google Ads account has been blocked

A Google Ads account suspension can be due to a number of reasons, and this situation can be particularly worrying for any advertiser. Here are some possible reasons for a block and what you can do: 1. violation of the guidelines:Your account may be blocked if it has repeatedly or seriously violated Google’s advertising guidelines. 2. suspicion of fraudulent activities:Google takes the integrity of its advertising network seriously and will block accounts that show suspicious

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Google Ads ad rejected

If your Google Ads ad has been rejected, it can be frustrating, but there are clear steps you can take to fix the problem: 1. review of the Google Ads guidelines:The most common reason for the rejection of an ad is a violation of Google’s advertising guidelines. 2. unauthorized keywords:Some keywords, especially those that have to do with sensitive topics, can lead to rejection. 3. misleading or inaccurate ad content:If your ad makes promises or

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Mobile ad performance is weak

Poor ad performance on mobile devices is a common problem that can have various causes. Here are some possible reasons for the poor performance and what you can do to improve it: 1. not mobile-optimized landing pages:If your landing pages don’t work properly on mobile devices, this can lead to a high bounce rate. 2. inappropriate ad design:Ads designed for desktop displays can be lost on mobile devices. 3. lack of mobile orientation in the

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Insufficient conversions with Google Ads

Insufficient conversions can be a sign that certain aspects of your Google Ads campaigns are not being optimally targeted or executed. Here are possible reasons and solutions: 1. target group accuracy:Your ads may not reach the right people or those with a high purchase intent. 2. ad relevance:If your ads are not directly aligned with the user’s search intent, this can affect the conversion rate. 3. landing page experience:A poor user experience or a mismatch

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Insufficient conversions

Insufficient conversions with Google Ads can be due to various causes. Here are some problems that can lead to low conversion rates and solutions you can apply yourself: 1. lack of target group orientation:If you don’t reach the right target group, this can lead to low conversion rates. 2. poor display quality:Ads that are not appealing or relevant enough can cause low conversion rates. 3. inappropriate landing pages:A landing page that doesn’t match the ad

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Empowering Business Owners

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About us

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Wilhelm Laubach

Online Marketing Expert and Entrepreneur

4.3

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As an online entrepreneur since 2005, Wilhelm is highly experienced in a variety of areas.

He’s a master of SEO, Google Ads, Social Media Marketing & Analytics, Bing Ads, Domains, WordPress, and much more.

Wilhelm has overseen projects of all scales and difficulties. He’s led campaigns focused on toys, health, insurance, finance, gaming, and any other industry you can think of.

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Christian Ruehringer
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Christian Ruehringer

Passioned about building tech companies

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Christian got hooked up to the Internet at a very young age. Driven by the desire to design and extend his favorite video games, he learned C and C++ at the age of ten, moved quickly into web technologies such as Javascript, PHP and SQL in his teenage years.

Always being fascinated about connecting with people around the globe he started to create his own social networks using PHP and MySQL and found quickly jobs within the European startup communities challenging him over and over again to keep up pace with the steady growth of those markets.

In times of Cloud computing, WiFi everywhere and 5G coming up, he strongly believes in distributed teams, remote-only workplaces and modern Internet architectures.

He prefers his coffee black and loves to tinker around with cloud computing, Linux and networking in his spare time.

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