Understanding and improving conversion rates

conversion rates

Immerse yourself in the world of Google Ads conversion rates with us. As an agency specializing in start-ups and SMEs, we are masters of conversion tracking. Do you need help? Contact us for effective campaign optimization at fair prices.

What is a conversion in Google Ads?

A conversion occurs when a user performs a valuable action on your website after clicking on your ad. This can be a purchase, a registration, a download or any other goal you have set for your campaign.

What is a good conversion rate?

A “good” conversion rate is relative and can vary depending on the industry, product and target group. In general, a conversion rate of 2-5% is considered solid. But always strive for improvement by adapting your goals to your specific context.

Average conversion rates

The average conversion rate for Google Ads can vary greatly, but is often somewhere between 2% and 10%. Industry-leading companies sometimes achieve much higher rates, which shows that there is room for growth.

The importance of the cost-per-conversion value

The cost-per-conversion value is a measure of how much you spend on a successful conversion. A low value is ideal because it means you pay less for more conversions. This is a key indicator of the efficiency of your ad spend.

How can you improve the conversion rate?

To improve your conversion rate, you should:

  1. Define and address your target groups precisely.
  2. Use strong call-to-actions (CTAs) that clearly guide the user.
  3. Optimize your landing pages so that they are geared towards conversions.
  4. Perform A/B tests to determine the most effective ad elements.
  5. Continuously analyze the success of your ads and make adjustments.


These tips should first give you an understanding of the basics. As the increase in the conversion rate with Google Ads varies individually, we offer you a free analysis of your account for customized solutions.

Order your free audit now!

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