Your guide to setting up and testing Google Ads conversion tracking

Google Ads conversion tracking

Conversion tracking is crucial to recognize the effectiveness of your ads and enable Google Ads to identify the right customers and optimize your campaigns. Thanks to Google Ads’ ability to analyze huge amounts of data at lightning speed, Google Ads can optimize your campaign much better than a human. Precisely configured conversion tracking is therefore essential to get the most out of Google Ads.

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1. set up conversion tracking in Google Ads

In the following video you will learn step by step how to set up conversion tracking in Google Ads.

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2. set up conversion tracking on Shopify

For Shopify users: In your Shopify admin area, go to “Online Store” > “Preferences” and scroll down to “Google Analytics”. Add your Google Analytics code if you have not already done so. Then activate “E-commerce tracking”. In the Google Ads account, you then need to create a conversion for “Website” and paste the tracking code into the checkout field in Shopify.

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3. set up conversion tracking with the Google Tag Manager

In Google Tag Manager (GTM), create a new tag for Google Ads Conversion Tracking and select “Google Ads Conversion Tracking” as the tag type. Enter the conversion ID and the conversion label that you get from Google Ads. Set the trigger according to your conversion goals.

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4. test the conversion tracking

To make sure that your conversion tracking is working, you can check your conversion actions in Google Ads under “Tools and settings” > “Measurement” > “Conversions”. Here you can see the status of your conversion tracking tag. For a more detailed check, you can use the Google Tag Assistant Chrome plugin to test whether the tracking tag is firing correctly.

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5. troubleshooting

If you notice that tracking is not working, check whether the conversion tracking code is correctly installed on your website or landing page. Also make sure that the code is present on all relevant pages and that no redirects or script errors affect tracking.

Conclusion

Setting up and testing conversion tracking in Google Ads can seem complex at first, but it’s essential to get the most out of your campaigns.

Let us set up your conversion tracking! With our daily experience, we guarantee fast and optimal implementation. We can also fine-tune your Google Ads campaigns. Invest a small amount in our services and focus on what you do best. Contact us right away!

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